The Honest Math

Let’s do this with real numbers.

If you take 10 orders a month, and each order takes an average of 6 hours — including bake time, packaging, and customer communication — that’s 60 hours of baking work on top of your regular life. Every month.

For some people, that’s fine. For others, it’s unsustainable by month two. The only way to know which you are is to be honest about your real availability — not your hoped-for availability.

When you fill in Tab 2, be conservative. Most people overestimate what they can handle at the start. It is much better to start smaller than you think you should and expand when you’re ready than to overcommit, burn out in month 3, and walk away feeling like you failed at something you actually just overloaded.

A sustainable business at 4 orders a month beats a burnout at 10.

Your Biggest Business Concern

The last box in Tab 2 asks for your biggest concern about running a business. Write a real one — specific, not vague.

Not “what if I fail.” That’s too big to work with.

Instead: “What if I can’t get customers?” or “What if someone gets sick from something I made?” or “What if I price myself wrong and lose money on every order?”

Those are workable concerns. We’re going to answer most of them directly in this series. Write yours in the box now — by Episode 10 you’ll flip back to it and find it answered.